These days it’s better known as Rimmel London and can be found worldwide in drugstores and supermarkets. It all began in 1834, when Eugene Rimmel who was originally a perfumer branched out into cosmetics.
The brand has always had affordable and up to date products with Kate Moss as their figurehead since 2001, and was the first self-selection brand available after the Second World War. Among the cult products are Hide the Blemish, a concealer that most teenagers experiment with (an generations have relied on as a beauty secret), an amazing array of nail polishes that don’t chip or flake, and are well-known for their amazing mascaras.
Here is a blast from the past in the 1970s when the glam look was in. This is my mother’s tin of Rimmel eye crayons that I used to experiment with as a child. They also do accessories; this sable lip brush still works from the same era.
The company was bought out by Coty in 1949, and is against animal testing:
“We do not undertake animal testing for any of our products or even product ingredients, and do not commission such tests with outside test institutes either.”
They also support and sponsor charities; at University we needed a sponsor for our charity fashion show and they kindly sent a bag of make-up to use for the show. This remains one of my favorite brands for so many reasons. Don’t be put off by the price or that it’s self-selection—many make-up artists and those who work in the beauty industry use Rimmel and trust the products. A company that has been around and successful for over 180 years, is doing something right and has served several generations of women, helping them to do and feel their best.