Summer Beauty News

There are some excellent summer sales on now, and a couple of my favorite online retailers have some great brands on offer. Feelunique have their summer sale on which includes Ole Henriksen, Emma Hardie, Nars, Nuxe, and Shiseido among others, plus you still get free delivery on orders over £15.

Space.NK is offering free delivery on all UK orders for a limited time with no code or minimum order—a great time to stock up on items and save on postage.

Space.NK have a new flagship in Regents Street, London arriving in November, which will feature on-site beauty treatments and will act as a beauty and training school for new employees. The trend is for more experiential marketing where the consumer wants more than a place to buy their cosmetics, but also a place where they can get treatments and also makeup lessons. Many fashion and department stores offer nail bar and blow dry bars, and customers want to be able to walk in for a treatment without having to make an appointment—it’s how society has evolved, and the stores are responding to the demand.

Some new products to look out for include Giorgio Armani’s new compact cream concealer ($42), available in 6 shades (2 through to 6) with a matte finish. I actually prefer compact or pot concealers as you can control how much you use, and unlike a wand concealer doesn’t dry out, besides the hygiene benefits of using a brush to apply it with.

Ole Henriksen has more youth busting products added to his range with his #PowerBright Pods—a three step intensive system that uses stable Vitamin C (at 25% which is high as Vitamin C is water soluble). The three steps are ~ The Truth Sugar Glow™ Polishing Mask, followed by Truth 25% Vitamin C Concentrate, and Pure Truth™ Melting Cleanser. It’s great for a skin boost, and doesn’t contain any parabens and is suitable for vegans too. This was designed to be a salon treatment at home, and helps with dull skins, or to fight pigmentation.

Another brand with a Vitamin C range is Emma Hardie who has just launched a Moisture Boost Vitamin C Cream and a Vitamin C Intense Daily Serum. You may wonder why I praise products with Vitamin C highly, and it’s because it’s a natural ingredient that truly works. It’s like having a daily portion of fruit and vegetables in your diet, and keeps the skin healthy and helps repair any damage.

Max Factor is returning to the US both online and in-store with a limited edition capsule collection by Pat McGrath for the Fall season. It left the market in 2006, but will be available in CVS, Walgreens, Target, and Walmart for a limited period. The products will be available online at Amazon, walgreens.com and drugstore.com while stocks last. Among the items will be: Masterpiece MAX Mascara ($9.99), and Masterpiece High Precision Liquid Eyeliner ($9.99).

The Walgreens Boots Alliance has decided to close both drugstore.com and beauty.com by the end of September in order to push customers to the walgreens.com site instead. This affects all those on the loyalty scheme who must redeem their drugstore.com dollars before the 30 September 2016. Will customers move to walgreens.com or find other outlets to buy from? Without a doubt the loyalty scheme was a distinct advantage, and with its demise, customers will look for a good deal elsewhere.

L’Oréal has bought US beauty brand IT Cosmetics for US$1.2bn, which is currently available through QVC, The Shopping Channel, and Sephora. The buy out may mean distribution channels could expand worldwide much faster.

Dolce & Gabbana’s fragrance, make-up and skin care products will be from October 1, 2016 be in the hands of those at Shiseido who will become the license holder. This means that Dolce & Gabbana can take full advantage of Shisiedo’s research and development, and could create further cutting edge cosmetics. Shiseido had also acquired Laura Mercier and skin care brand Révive earlier this year to add to their expanding brand portfolio.

Elizabeth Arden has been sold to Revlon for $870 million in one of the largest takeovers in the industry, and will be finalized later this year. Arden holds many fragrance lines as well as the cult products such as Eight Hour Cream and the Visible Difference ranges that have been worldwide bestsellers for decades, and also the famous Red Door Salons (which I used to mystery shop).

That’s the latest news, but there is more to come once the new seasons colors and products are launched.

©2016. Beauty Philosopher.

 

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