Lacura (Aldi) Expert Beautifying Serum

The recent trend in supermarkets and stores bringing out their own range of beauty treatments and cosmetics has been received with apprehension by some, and delight by others. I was in the former camp, and now am in the latter. At £3.99 for a 30ml (1.0 fl oz) glass jar dropper bottle of intensive anti-aging […]

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A Few Confessions From Behind the Beauty Counter

They may look glamorous, unapproachable at times, but beauty counter girls are glorified sales assistants, with perks and extra training on their products and services. Here are some myths debunked—no one will ever admit to them, but most are unspoken rules. I worked for several companies (skincare, make-up and fragrance) in different stores, and this […]

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Birchbox UK—A Beauty Guru’s Review

Room for improvement on both service and quality of boxes. One of the issues I have with beauty reviews is that many people are beauty fans rather than experts, and they enthuse over items that really are overrated. So, I have decided to try some beauty boxes as a mystery shopper (Super Spy) to see […]

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Beauty Box February Update

Signing up to a beauty box subscription isn’t a decision you should make lightly unless you have unlimited funds. On my quest to test the best in service and quality of boxes, here are my findings so far in terms of signing up, reviews, the ability to view previous boxes or what products maybe available. […]

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MUA: (Make Up Academy) Hot On The Heels Of The Success Of e.l.f.

When e.l.f. first came onto the beauty scene, people were skeptical—how could a dollar lipstick or check color be good quality? The company has since grown, expanded internationally, and still has its essential range, but has branched out to more expensive, yet affordable products. Other companies have followed their lead, and MUA (they are expanding […]

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Deciphering The Small Print Of Beauty Subscription Boxes

Beauty boxes are where you pay either a monthly or one off fee, and get a lucky dip selection of make-up, skincare, fragrance or hair care products. Recently there has been a resurgence, due to the Internet and social media, where advertising costs have been reduced, and has also encouraged companies to participate by increasing […]

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Review: Kanebo Sensai Silk Peeling Mask

I’ve always had a keen interest in skincare products, maybe because I’ve always had problem skin. I started having bad skin in my early teens, and it took what felt like forever to tackle and bring it under control, where I felt my skin was anywhere near decent. As I’ve got older, I’ve become even […]

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Max Factor: More Than A Creme Puff Or Pan Stik

Max Factor was a real person—founded in 1909, Maksymilian Faktorowicz, (1877–1938) was originally from Poland, and sold and made his own make-up line when he moved to Los Angeles, California. It was here he developed his own version of greasepaint for Hollywood actors. By 1935 Pan-Cake was available to the public, followed by Pan-Stik (1947), […]

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The Man Behind The House Of Rimmel

These days it’s better known as Rimmel London and can be found worldwide in drugstores and supermarkets. It all began in 1834, when Eugene Rimmel who was originally a perfumer branched out into cosmetics. The brand has always had affordable and up to date products with Kate Moss as their figurehead since 2001, and was […]

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Self–Selection Versus Beauty Counters

What is the difference between products bought from a self–selection stand or from a beauty consultant behind a counter? Not a huge deal, you may get samples, some advice, and prettier packaging, but those are the main differences, besides paying more. It doesn’t necessarily mean you get better quality from premium brands, because you can […]

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Classic Beauty Buys

Beauty doesn’t have to be expensive—the most important thing is to have a product that works, is good quality, and is affordable. Generations of women have faithfully used some of these products, and can be found in the beauty cases of professionals. Here are a few staples I always return to, even against the more […]

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